Danny Sawaya – The Epic Journey To Open A 12,000 Square Foot Strength Gym
(#260) Danny Sawaya joins the show this week to discuss his spectacular journey as a gym owner.
Danny is the Founder and owner of Tucson Strength and Tucson Barbell Club in Tucson, Arizona.
He is a Strong First Team Leader, Certified Strength and Conditioning Specialist and FMS level 2 certified specialist. His athletic background spans from being a competitive powerlifter to competing in marathons and even an Ironman event.
Danny’s insane story of quitting his job to start to gym – with a family, no money, and no clients. Now Danny is getting ready to open up a 12,500 square foot training facility.
Danny shares his epic journey from quitting his trainer job to where he is today in a fantastic interview session where he holds nothing back.
Here’s what you’ll hear about this week:
- Danny shares a little about his background and how he got his start
- Why he decided to open a gym and what he wanted to do different
- The best advice he tells gym owners when getting started
- What he says he would have done differently
- How he went from a 1,000 sq. ft. facility to over 12,000
- How he differentiates from Big Box Gyms and CrossFit
- Danny’s keys to successful gym ownership
- He shares the specifics of what he does different from others
- Do people buy into the concept of strength?
- The biggest mistake gym owners make
- Why Danny says his program is not for everyone
- What he says is the most important part of his gym experience
- What’s in his “code of conduct”
- The “dark side” of gym ownership
- How he handles the “stressors” of being a gym owner
- Who he looks to for learning and mentorship
- The one thing he says that makes him successful
- How he gets better and becomes his best self
- How the tools of Life Coaching helped him overcome challenges
- Would Danny recommend opening a gym?
- What has to happen before answering that question
- Current trends with local gyms
- What are the KEY steps to open a gym (step-by-step)
- Advice grow and scale your business (as a gym owner)
- Books he recommends
- Great closing advice for every listener
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